Men's grooming · Beard care
Dry, rough, itchy, going in every direction. A beard needs washing, conditioning and softening — that's genuinely it. Three ELEV8 products, about a minute a day, and no complicated grooming cabinet.
Almost every beard complaint comes back to the same three things. Fix them and the beard looks after itself.
01
Washing a beard with whatever is in the shower tends to leave it dry and straw-like. A dedicated beard wash cleans the hair and the skin underneath without that stripped feeling.
02
Itching is often the skin under the beard, not the hair itself. That's why oil goes down to the roots and not just over the surface.
03
A beard that feels coarse is usually a beard that hasn't been conditioned. Oil handles moisture; butter handles softness and shape. They do different jobs.
The routine
Everything below is in the ELEV8 catalog right now, with live pricing. Wash a few times a week, oil daily, butter when you want shape.
Step 1 — Cleanse
$22.00
A foaming wash made to cleanse beard hair and the skin underneath, leaving the beard feeling fresh and comfortable rather than stripped.
Why this step
Buildup is what makes a beard feel rough and itchy. Oil applied over a dirty beard just sits on top — this is the step that makes the other two work.
Step 2 — Condition
$21.00
A premium beard oil designed to hydrate and condition beard hair while helping it feel softer and more manageable — daily conditioning without a complicated routine.
Why this step
This is the one product to own if you only own one. Work it down to the skin, not just through the hair — that's where dryness and itch start.
Step 3 — Soften & shape
$21.00
A conditioning beard butter designed to soften the feel of facial hair, improve manageability and help the beard look more polished.
Why this step
Oil moisturizes; butter is what tames a beard that won't sit right. The longer the beard, the more this step earns its place.
The whole routine
Three products · $64.00 total
Start where your beard is
You don't need all three on day one. Here's the honest version of where to start.
Stubble & short
Wash + oil
At this length the skin underneath matters more than the hair. Cleanse it properly and keep it conditioned — that handles most of the itch.
Foaming Beard Wash + Beard Oil
Medium
All three steps
This is the length where a beard starts doing its own thing. Butter is what gives you shape and keeps it looking deliberate.
The full 3-step routine
Long
All three, more butter
More hair needs more conditioning. Same three products — you'll simply go through the oil and butter faster than a shorter beard does.
The full 3-step routine
Full & thick
All three + comb it in
The work is distribution. Get oil all the way to the skin and butter evenly through the length, or the outside gets everything and the roots get none.
The full 3-step routine
If you want fragrance-free
$21.00
A lightweight, unscented beard oil formulated with hemp seed extract and conditioning oils, focused on the look and feel of a fuller, healthier-looking beard over time. Swap it in for step 2 if you'd rather have no fragrance, or if a patchy-looking beard is the concern.
Beyond the beard
If the beard is sorted and you want the rest handled, these are the three that finish it. Add them when you're ready — not all at once.
Hair
$42.00
A straightforward daily wash for hair and scalp when things feel oily or weighed down.
Face
$48.00
Lightweight daily moisture that hydrates without a heavy, greasy feel — the simplest skincare step there is.
Body
$48.00
A thorough cleanse without that tight, stripped feeling afterwards. One bottle, whole body.
Questions we get asked
Different jobs. Beard Oil ($21.00) is your conditioning step — it hydrates the hair and the skin underneath, and it's the one to buy first. Beard Butter ($21.00) is thicker: it softens the feel of the hair and helps a beard look more polished and stay where you put it. Short beard, start with oil. Medium or longer, you'll want both.
A few times a week suits most beards, with oil applied daily. Washing every single day can leave a beard feeling dry — though if you work outdoors, train hard or cook for a living, wash more often and lean on the oil afterwards. Follow the directions on the bottle.
We're not going to promise you that. How much beard you grow is largely genetics. What a grooming routine does is care for the beard you have — conditioned hair and comfortable skin, which is why a well-kept beard tends to look fuller and more deliberate than a neglected one. Our Hemp Infused Beard Growth Oil - Unscented is formulated with hemp seed extract to support the look and feel of a fuller, healthier-looking beard over time; that's a look-and-feel claim, not a growth guarantee.
Start with the skin underneath rather than the hair: cleanse properly with Foaming Beard Wash, then work Beard Oil right down to the roots rather than over the top. Most everyday itch improves when the skin under the beard stops being dry and congested. If it's persistent, flaking badly, painful or inflamed, see a licensed dermatologist — that's beyond what a grooming product should be asked to fix.
It's one of our most-given routines. The full three steps come to $64.00 and cover everything he needs; if you want something smaller, Beard Butter at $21.00 or Hemp Infused Beard Growth Oil - Unscented at $21.00 both stand alone well. Not sure what he already owns? Ask Eloise and she'll narrow it down with you.
Eloise — Your ELEV8 Beauty Advisor
Tell Eloise how long his beard is and what you're trying to sort out — dryness, itch, shape, or all of it. She'll put together the right routine in about 60 seconds. Look for the Ask Eloise button on this page.
We'll send the three steps, how often to use each one, and what to add once they're a habit.